The landing page for Petra
Petra is a typical Italian SME, which makes know-how its best weapon. It designs, develops and produces furniture elements in fine wood in collaboration with internationally renowned designers and architects.
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the analysis
The Company
The company boasts a large number of Contract projects, born in collaboration with Architects and in particular it wants to share its most ambitious project: it collaborated in the construction of the luxury hotel Land in Berlin. The project involved the creation of the a beautiful project through the precious wood furniture elements throughout the hotel, from the large entrance hall, to the restaurant and bar, all the rooms and with particular attention to the exclusive suites.
"CONTRACT PROJECT"
Contract “refers to orders in which the contract company is not limited only to the supply of furniture, but carries out the entire interior design project on behalf of the customer”.
Content Strategy
The project assigned to me involves the creation of a Landing Page where target users, such as architects interested in the company’s contract service, arrive to download a valuable content, a CASE STUDY, where Petra describes in detail how it managed to support the architect, help him solve problems and find solutions to create a successful project, using fine wood furniture elements.
The target
The production processes used are both artisanal and industrial, blending tradition and innovation. The target audience is the professional one, made up in particular of architects and interior designers.
the objective
The main objective is to generate Leads: to convince users to leave their data, to answer a control question (to verify that they are in target), in order to download the valuable content.
lead nurturing
The Leads will be subjected to an email sequence that aims to “NUT THEM”, shifting their attention from the topics addressed in the Case Study, to the description of the company’s contract service with the aim of ensuring that the architect can make a telephone appointment for a free consultation, where a company manager can illustrate in detail how he is able to help him realize a contract project.
Design Process
Define
Define which is the objective and the style desired by the final customer.
Design
Start to create workflows and a coherent design path to follow.
Refine
After calls and follow up, give the customer’s feedback the correct importance and adjust the details (and in some cases, unfortunately, change more!).
Build
Finally the practical part could take place!
THE LANDING PAGE
Website Redesign
Landing Page Redesign
The first part of the landing page focuses on the case study that needed to be underlined and downloaded. A CTA is positioned under the brief introduction to Petra and its style.
Website Development
Know How
Petra is a company that is characterized by a strong know how, based on years of projects and tradition in the fine wood material process. Here this is expressed to the user with the type of service guaranteed by Petra.
Website Design
Partnerships
Petra shows its most important project on various websites and sector magazines. The last part of the landing page describes the reviews that Petra received by famous product design brands in the past.
About Me
Hello! I’m Francesca. I’ve Been Designing for 6 Years
I started working in teams from the first University course and since that moment I have never stopped. I think teambuilding is one of the most important things that you never stop learning and one of the strongest challenges that none of us stop facing.
- USER INTERFACE DESIGN
- SEO & SOCIAL
- WEB DESIGN
Years of Experience
Independent Projects
Team Projects
