NEWSOLUTION
This project consisted in redesigning an already existing bar counter, in Milan.
The idea was to solve some problems related to it, and linked for instance to people flows and crowd, offering a new concept that was developed using SketchUp and rendered with Keyshot.
Counter Analysis
After analysing several bars in Milan, the project focused on the redesign of a more complex and challenging one. It presents a huge number of people who stop at the cash desk on the bar counter, waiting for paying the orders. There are people who move from the bar counter to the coffee tables after ordering. Even if the store analysed is a really tidy place, the customers’ flows are many and they can cross to each other creating chaos and confusion.
Redesign Ideas
The coffee experience proposed by the bar is characterized by a wide range of choices (e.g. Pressofiltro coffee experience and Moka coffee experience). Each of them refers to a typical and specific way to intend the idea of coffee. They refer particularly on the coffee extraction modality, the way it is cultivated and prepared. They are five offers that the clients can try to experience the diverse fragrance and aroma of Italian coffee in a luxurious place.
Taking in consideration the planimetry of the chosen bar, the organisation of the Main Bar counter was modified and placed on the right side of the bar.
The Two Modules
The redesign of the bar counter consisted mainly in two modules, at which customers can do the five different coffee experiences in a reserved and cosy space. In fact, four evident curved areas referred to the four possible coffee choices that the customers can do. The Moka coffee experience is integrated in each of the four curved areas, for this reason the spots, related to the experiences, are four and not five.
The two modules shape tempt the customers to sit down on the stools placed at the bar counter and ask for a coffee. Each module is characterized by two possible coffee experiences.
People Flows
The redesign solution that was proposed here consists in placing the bar counter on the lateral wall side of the bar to direct spontaneously the flows of people in precise directions without crossing and creating confusion. Differently from the real scenario, with this solution, people walk only along one side of the bar counter instead of turning around the entire perimeter of the counter.
Coffee Areas
Each of the four different coffee areas presents a specific cash, reserved stools, precise products offer exposed on the counter. The products combine with the coffee experience proposed in that particular area.
Each module presents two distinct payment cashes with a precise queue that will form linear even if long. The customers’ queue creates spontaneously without the need to use separating poles, as it happens in the previous scenario. Flow of customers will cross with less chance because of the counter shape that allow the queue to form automatically. Then, the clients can order and pay the products offered on one of the two module at the proper cash desk, placed in the specific coffee area.
